About Atavus

Atavus was founded in 2011 to breed character, develop skills, and champion rugby in the USA and beyond. Since then we’ve expanded beyond rugby into football, and built a company focused on giving coaches the best tools to develop themselves and their players.

Today Atavus has grown to become the world’s leading authority on tackle performance, analysis, and coaching technique. Combining innovative curriculum and actionable data with analysis from successful and experienced coaches, Atavus delivers measurement and insight to improve the performance of players, coaches, and teams. With customers in professional, college, and high school football, the Atavus Tackle System has proven effective at all levels of football.


  • JANUARY 2011

    Serevi Rugby is founded by Waisele Serevi, Juile Prentice, Arnie Prentice, and Chris Prentice

  • NOVEMBER 2013

    USA Rugby announces long-term agreement with Serevi Rugby to create high-performance training camps through the newly formed USA Rugby Academy

  • JUNE 2014


    Atavus co-founder Waisele Serevi meets with Seattle Seahawks head coach Pete Carroll to talk about the benefits of shoulder-led tackling

  • JULY 2014

    Seattle Seahawks head coach Pete Carroll publishes the "Hawk Tackle" video

  • JUNE 2015


    Serevi Rugby rebrands to Atavus

  • AUGUST 2015

    Atavus Football launches to bring shoulder-led tackling to football

  • AUGUST 2015

    Atavus Football Technical Advisory Board founded

  • SEPTEMBER 2015


    University of Washington Huskies and Ohio State Buckeyes announced as first collegiate partners in football

  • JANUARY 2016


    The Atavus Tackle System launches to increase performance and safety in football

  • JUNE 2016

    The Atavus Tackle System is available online for the first time

  • AUGUST 2017

    Michigan State Spartans begin practicing using Atavus techniques

  • MARCH 2018

    The University Interscholastic League of Texas and the Texas High School Coaches Association announce that Atavus has been selected to provide mandatory tackling certification to 23,000 Texas high school football coaches.

  • JUNE 2018


    Major League Rugby’s Seattle Seawolves announce partnership with Atavus for coaching and logistical support, win that season’s MLR Championship

  • JULY 2018


    The University Interscholastic League, Texas High School Coaches Association, and Atavus launch the first-of-its-kind tackling certification at THSCA’s annual Coaching School

  • SEPTEMBER 2018


    All-pro LB Bobby Wagner named as Atavus Ambassador

  • NOVEMBER 2018

    Atavus partners with Practice Like Pros to improve performance and safety among football players, coaches, and teams in youth football.